The Marketing Team ensures that The Daily Californian serves the needs of its readers and advertisers by advising senior management on matters focusing on generating revenue, brand promotion, and consumer insights.
As a marketing associate, you will be tasked with addressing some of the most challenging business-related challenges the Daily Californian faces, including image, readership, and more. Our projects are fairly open-ended as we get to choose what marketing-related issues to pursue each semester; some of what we have done in the past include conducting market research on other student publications to see where their successes lie, implementing a comprehensive readership survey to gain reader insights, and conducting focus groups to gain in-depth qualitative information about our readers’ impressions of the Daily Californian’s content and image. But overall, projects will focus on the analytics, insights, and research side of marketing while also giving team members the flexibility to pursue and create their own projects.
There is no better laboratory for trying new ideas and adding success stories to your resume than one of the best student newspapers in the nation and the largest student-run business on campus. As an associate, you’ll have the opportunity to test out your critical thinking and project leadership skills, as well as augment them and develop new skills through collaboration with your fellow peers. Applicants should be goal-oriented, motivated, and innovative, with a drive to succeed in the work or field they pursue. While no prior business experience is required, familiarity with or an interest in marketing principles is a plus.