The marketing department ensures that The Daily Californian serves the needs of its readers and advertisers by advising senior management on matters focusing on generating revenue, brand promotion and consumer insights.
**Applicants should be aware that this position differs from the social media staffer position (which can be found here) in both the scope of duties and team environment. The marketing team and social media team do, however, work closely together.
The marketing department consists of of three teams: the marketing intelligence and analytics team, the brand promotion team and the newly emerging live events team.
Associates in the market research and data analytics division are responsible for collecting, aggregating and analyzing data to support the Daily Cal’s business operations. This includes helping prepare and present industry and market trend analyses, benchmarking studies, customer segmentation reports and more. Additional responsibilities include creating regular reports of website and social media analytics, actively maintaining our sales client database using Salesforce CRM and setting weekly and monthly goals and benchmarks for brand promotion. Applicants should be motivated, open-minded, innovative, hard-working and intellectually curious. Strong candidates are able to work with large amounts of data, communicate and present findings in both technical and understandable terms and work well in teams. No previous experience with Excel, Tableau, SQL and other such programs is necessary.
The brand promotion team is responsible for creating and organizing promotional campaigns that spread and enhance the Daily Cal’s established brand. These campaigns take place on campus in the form of interactive events and online on our website and social media platforms; both require a high level of creativity, organization and commitment to execute successfully. In the process of publicizing our brand, the team works alongside other departments such as social media, production and multimedia to create effective promotional content, so having experience in both copywriting and design are strong assets. Other duties include creating marketing and executing campaigns for our special issues, running events, engaging with our audience and serving as brand ambassadors for the Daily Cal.