The Marketing Department ensures that The Daily Californian serves the needs of its readers and advertisers by advising senior management on matters focusing on generating revenue, brand promotion, and consumer insights.
The Marketing Department is comprised of two teams: Market Research & Data Analytics, and Brand Promotion.
Market Research & Data Analytics: Associates in the Market Research and Data Analytics division are responsible for collecting, aggregating, and analyzing data to support The Daily Californian’s business operations. This includes helping prepare and present industry and market trend analyses, benchmarking studies, customer segmentation reports, and more. Additional responsibilities include creating regular reports of website and social media analytics, actively maintaining our sales client database using Salesforce CRM, and setting weekly and monthly goals and benchmarks for brand promotion. Applicants should be motivated, open-minded, innovative, hard-working, and intellectually curious. Strong candidates are able to work with large amounts of data, communicate and present findings in both technical and understandable terms, and work well in teams. No previous experience with Excel, Tableau, SQL, and others are necessary.
Brand Promotion: The Brand Promotion team is responsible for creating, organizing and executing promotional campaigns which spread and enhance the Daily Cal’s established brand. These campaigns take place on campus in the form of interactive events, and online on our website and social media platforms; both require a high level of creativity, organization and commitment to execute successfully. In the process of publicizing our brand, the team works alongside other departments such as production and multimedia to create effective promotional content, so having experience in both copywriting and design are strong assets. Other duties include creating marketing and executing campaigns for our special issues, running events, engaging with our audience and serving as brand ambassadors for the Daily Cal.