The marketing department ensures that The Daily Californian serves the needs of its readers and advertisers by advising senior management on matters focusing on generating revenue, brand promotion and consumer insights.
The marketing department ensures that The Daily Californian serves the needs of its readers and advertisers by consulting senior management and executing solutions on matters from revenue generation to data analysis to brand management. Applicants should be motivated, open-minded, innovative, hard-working and intellectually curious. Strong candidates are able to work well in diverse, multi-disciplinary teams, effectively communicate and present their findings, and are eager to learn and engage. No previous experience with Excel, Tableau, SQL and other technical tools is necessary.
**Applicants should be aware that this position differs from the social media producer position in both the scope of duties and team environment. The marketing team and social media team do, however, work closely together.
The marketing department consists of three unique teams: Marketing Intelligence and Analytics, Product Marketing, and Experiential Marketing.
MARKETING INTELLIGENCE AND ANALYTICS (MIA)
The MIA team provides critical business and editorial insights using analytics and helps drive strategic initiatives forward. Past projects include piloting the organization’s first-ever analytic reports highlighting user behavior, geographic/demographic analyses, and section by section performance data. By leveraging Google Analytics, Facebook Insights, Snap Publisher, Excel, and other tools MIA is responsible for collecting and synthesizing data to deliver critical insights across Business, Editorial, and Technology and inform strategic decision-making at the highest levels of management.
PRODUCT MARKETING (PM)
The PM team develops, manages, and executes the complete marketing life cycle for some our organization’s key revenue-generating products. From determining positioning and targeting metrics, conducting competitive analyses, and launching go-to-market strategies PM is in charge of shaping the product and helping grow its user base. This role is cross-functional, and the PM team will closely collaborate with Sales, Development, Design, and more to manage and implement the product marketing strategy from beginning to end. Past projects include managing our Corporate Sponsorships program, and PM plans on expanding towards alumni-rich marketing products and launching Ink Creative, The Daily Cal’s up-and-coming design agency.
EXPERIENTIAL MARKETING (EM)
The EM team curates, manages, and executes campus and city wide events hosting a number of notable organizations and individuals. This semester’s guests include executives and producers from CNBC and NBC Sports, 88rising founder Sean Miyashiro, and many more. EM’s goal is to directly engage with users and invite them to participate in a branded experience and become actively involved in the development and creation of our brand itself. This role is cross-functional, and you will work across Business, Editorial, and Technology – with copywriters, designers, creatives, and senior management – to bring influencers and notables onto our campus and community.