The marketing department ensures that The Daily Californian serves the needs of its readers and advertisers by consulting senior management and executing solutions on matters from revenue generation to data analysis to brand management. Applicants should be motivated, open-minded, innovative, hard-working and intellectually curious. Strong candidates are able to work well in diverse, multidisciplinary teams, effectively communicate and present their findings and are eager to learn and engage. No previous experience with Excel, Tableau, SQL and other technical tools is necessary.
**Applicants should be aware that this position differs from the social media producer position in both the scope of duties and team environment. The marketing team and social media team do, however, work closely together.
The marketing department consists of three unique teams: Marketing intelligence and analytics, product marketing and experiential marketing.
MARKETING INTELLIGENCE AND ANALYTICS (MIA)
The MIA team provides critical insights using analytics and helps drive strategic initiatives forward. Past projects include piloting the organization’s first analytic reports highlighting user behavior, geographic/demographic analyses and section-by-section performance data. By leveraging Google Analytics, Facebook Insights, Excel and other tools, MIA is responsible for collecting and synthesizing data to deliver critical insights across business, editorial and technology and inform strategic decision-making at the highest levels of management.
PRODUCT MARKETING (PM)
The PM team develops, manages and executes the complete marketing life cycle for some of our organization’s key revenue-generating products. From determining positioning and targeting metrics, conducting competitive analyses and launching go-to-market strategies, PM is in charge of shaping the product and helping grow its user base. This role is cross-functional, and the PM team will closely collaborate with sales, development, design and more to manage and implement the product marketing strategy from beginning to end. Past projects include managing our Corporate Sponsorships program, and PM plans on expanding toward alumni-rich marketing products and launching Ink Creative, the Daily Cal’s up-and-coming design agency.
EXPERIENTIAL MARKETING (EM)
The EM team curates, manages and executes campus and citywide events hosting a number of notable organizations and individuals. This semester’s guests include executives and producers from CNBC and NBC Sports, 88rising founder Sean Miyashiro and many more. EM’s goal is to directly engage with users and invite them to participate in a branded experience and become actively involved in the development and creation of our brand itself. This role is cross-functional, and you will work across business, editorial and technology — with copywriters, designers and senior management — to bring influencers and notables onto our campus and community.