Editorial Positions

Social Media Producer

About the Position

The Daily Californian is looking to hire a small team of individuals with a finger on the pulse of social media trends and viral content.

**Applicants should be aware that this position differs from the marketing associate position in both the scope of duties and team environment. The marketing team and social media team do, however, work closely together.

We’re looking for people with a passion for journalism, pop culture and social media. Applicants should have strong communication, decision-making and proofreading skills. Experience with web search optimization, online publications, visual aesthetics, Canva and social media platforms is preferred, but not required. As part of the social media team, you should be ready to brainstorm unique social media campaigns and interesting ways to increase audience engagement. You should also expect to work closely with various editorial departments and topics to best promote content, as well as business departments to manage engagement levels. Essentially, you will be responsible for everything the Daily Cal shares on social media.

Members of the social media department are expected to commit at least 10 hours per week to the job in addition to attending a weekly meeting.

Application Materials

  • Resume (PDF, about one page in length)
  • A PDF with short responses to the following:
    • How many hours can you commit per week? What are your other predominant time commitments this semester?
    • What social media experience do you have?
    • Which platform (Facebook, Twitter, Instagram or other) are you most comfortable with?
    • Reviewing the Daily Cal’s social media platforms (Facebook, Twitter and Instagram), what are two pitches or ideas you have for how we can improve our online presence and/or engagement?
    • What are your favorite social media accounts and/or social media trends and why?
  • Interview (invitation only)

Work Requirements

  • Be on call for one platform (Facebook, Twitter or Instagram) two days per week (approximately 10 hours)
  • Be able to respond to breaking news quickly
  • Come up with long-term plans for how best to move the social media department forward
  • Weekly social media staff meeting
    • Reduced workload option: The Daily Cal understands that some applicants may have disabilities and/ or extenuating circumstances that would prevent them from working a full workload, such as a necessary, paying job that takes up a significant amount of time outside of classes. If this is the case, applicants may choose to apply for a reduced workload position.

Leadership Opportunities

  • After serving on the social media team, a staffer may go on to become a deputy social media editor or the social media editor.